1 May 2015
Media Statement

Australian beverages industry responds to Cambridge University study linking soft drinks and diabetes

“Leading health organisations, including the World Diabetes Federation, agree that the known risk factors for type 2 diabetes include lifestyle factors, such as obesity and sedentary behaviour, as well as family history, age and ethnicity – not beverage consumption” said the Beverages Council’s CEO, Mr Geoff Parker.

“There is no direct link with a single food or drink, including soft drinks, to the incident of type 2 diabetes. When it comes to managing kilojoule or sugar intake, our industry is committed to providing consumers with information to help them make the choice that’s right for them and their families.

“Moreover, sales of diet and low kilojoule drinks have been increasing over the last ten years. In fact, three out of the four top top-selling soft drinks in Australia are diet or low-kilojoule drinks.”
“This shows that as a nation we know that all kilojoules count, including those from beverages. It’s common sense” said Mr Parker.

Additional supporting points

• There is widespread consensus that weight gain is primarily the result of an imbalance of energy – specifically too many kilojoules consumed versus expended. The World Health Organization states that this imbalance is due to an increased intake of energy-dense foods and a decrease in physical activity
• Research from the American Beverages Association on the impact and consumption of sweeteners in drinks confirms that drinking diet beverages as part of a weight loss program can help people lose weight
• The study also suggests that drinking diet beverages may help dieters feel less hungry and assist people to manage or lose weight

Media contact:
Nina Stott – Hill and Knowlton Strategies
+61 (0)417 037 497

The Australian Beverages Council is the peak body for the non-alcoholic beverages industry and represents 95% of the industry’s production volume through membership.

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