About Fruit Juice Australia...
Fruit Juice Australia commenced in 1975 and since
this time has dealt with a wide range of issues of importance
to the industry including the descriptors “fresh” and “freshly
squeezed” where a detailed submission was made to the then
Australian Food Standards Council to present the views of industry
The association recommended that “fresh” should
remain as the terminology to describe fruit squeezed in the presence
of the consumer while “freshly squeezed” describes
the juice which has been made from single strength juice and has
not been subject to concentration process, does not contain preservatives
and has a shelf life of no more than 30 days.
In 1990 the Australian Fruit Juice Cordial Manufacturers merged
with Fruit Juice Australia and similarly, the
Australian Citrus Processors Association merged with FJA
On the 25th February 2009, in recognition of the changing nature
of the industry, FJA resolved to merge with the Australian
Beverages Council Ltd and become a Division of the Council.
The introduction of the industry Code of Practice self-regulatory
scheme has been one of the most important projects undertaken
by the association on behalf of the fruit juice industry. It
provided the Association with the means of ensuring Truth in Labelling
for the industry and is now the most recognised Code in the food
industry. The Trade Practices Commission, now the ACCC and
the various State Health Departments have given great support
to this project.
The Code applies to all fruit juices, fruit drinks and cordials
as well as retail and industrial concentrates.
The FJA is a member of the International Fruit Union and plays
an active role in their committees, particularly the Technical/Codex
Committee and has worked actively with the New Zealand Juice and
More recently the FJA has proactively addressed nutrition
and health issues of relevance to fruit juice including the
development of a position paper circulated to health professionals
and the publication of a scientific article in the Food Australia
nutrition and health communications are planned along with a
program to address misinformation on the place of fruit juice
in the diet.
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