27 June 2014
Australian beverages industry welomes NYC ban decision
The Australian Beverages Council has responded to the decision to overturn a proposed ban on large serve sizes of soft drink in New York City, saying common sense has prevailed.
“The decision reinforces our long-held position that no one food source is responsible for overweight and obesity,” the Council’s CEO, Geoff Parker said.
“The industry both here and in the US recognises that it needs to be part of any solutions’ framework in tackling what is a complex and multi-factorial issue. In Australia, like in many other parts of the world, the industry has introduced a range of initiatives to provide more choice for consumers. This includes introducing a broader range of no and low kiloujoule products and an open approach to providing nutritional information about our products.
“The beverage industry in Australia is already taking active steps to increase the availability of smaller portion sizes, such as 200ml mini cans which are now more widely available across a range of products and brands.
“This is in addition to restricting availability of regular soft drinks in primary schools and not marketing these to children under 12 years of age.
“We are taking significant action through innovation, reformulation and other initiatives to adapt to Australian’s changing lifestyles. Whether it is new packaging, new ways to prepare products, or the introduction of additional low or no kilojoule options, we are consistently working to provide products that allow consumers to make choices that are right for them and their families.
“The industry is committed to providing a variety of products for every lifestyle and occasion. All beverages can be consumed in moderation as part of a balanced diet supported by a physically active lifestyle,” Mr Parker concluded.
For an interview with Geoff Parker, contact: Megan Magill 0438 777 303
The Australian Beverages Council is the peak body for the non-alcoholic beverages industry and represents 95% of the industry’s production volume through membership.