Media Release

15 October 2014


Australian energy drinks most regulated in the world

The Australian Beverages Council, representing the local energy drinks industry, has today responded to calls for upper limits on caffeine.

“Energy drinks in Australia are the most heavily regulated of all world markets. Our caffeine limits, labelling warning and advisory statements lead the rest of the world for our manufacturers to provide a perfectly safe product and to for consumers to have ample information to make an informed decision” said the Council’s CEO, Mr Geoff Parker.

In Australia, all energy drink manufacturers and distributors are required by law to comply with all Food Standards administered by Food Standards Australia New Zealand – most importantly Standard 2.6.4 (Formulated Caffeinated Beverages) which:

  • · sets the maximum levels of ingredients (including caffeine) for energy drinks;
  • · imposes mandatory advisory statements that these products are not recommended for children, pregnant or lactating women or caffeine sensitive persons;
  • · requires all energy drinks to include an advisory statement that recommends consumption of a maximum of two 250mL cans per day (being 500mL total).

“Australian food law already restricts the amount of caffeine in energy drinks to 80mg for a 250ml can – that’s equivalent to the amount of caffeine in an instant cup of coffee. This is unlike other caffeinated products like coffee, where no restrictions apply to either caffeine content or labelling. In fact, some espresso coffees can have up to 200mg of caffeine per serve. The industry would suggest that the current regulations on energy drinks in Australia are more than adequate” said Mr Parker.

For a copy of the industry’s Energy Drinks – An Industry Commitment go to:

For more information contact:

Geoff Parker, Chief Executive Officer, Australian Beverages Council, M: 0407 646 195

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