Media Release

9 December 2011
Beverage industry backs Food Ministers’ stance on labelling

The Australian Beverages Council, representing 95% of the non-alcoholic beverages industry, has today welcomed the COAG Forum on Food Regulation’s decision to not support the Blewett Report’s recommendation for traffic light labelling.
“The decision to not support traffic light labelling by the State and Territory Governments, also a position of the Federal Government, is one of commonsense ” said the Council’s CEO, Mr Geoff Parker.

“The industry recognises obesity is a complex problem and knows it has a role to play in any solutions framework. As such, the beverage industry is keen to work with the COAG Forum on Food Regulation to look at developing a single, front-of-pack labelling scheme.

“As evidenced by the voluntary introduction of its own Daily Intake Guide front-of-pack scheme back in 2006, the beverages industry is committed to providing easy to understand information to help consumers make informed decisions over and above the detail on the back-of-pack nutrition information panel.

“All of our products can be part of an active, healthy lifestyle that includes a sensible, balanced diet and regular physical activity” Mr Parker concluded.

Media contact:
Geoff Parker – Chief Executive Officer, Australian Beverages Council
+61 (0)407 646 195