Bottled water is cheap, environmentally friendly and convenient

The Australasian Bottled Water Institute, representing the nation’s water bottlers, has today rejected recent media reports that bottled water is expensive and lacks any environmental credentials.

“Claims being made that bottled water is too expensive and not environmentally friendly are lacking context and some common-sense” said the Institute’s CEO, Mr Geoff Parker.

“Any comparison of bottled water to tap water is absurd. Bottled water doesn’t compete with tap water and has never claimed to. Bottled water competes with every other beverage it shares shelf space with whether that be in a vending machine, supermarket isle or shop fridge. People willingly pay for the convenience of a zero kilojoule hydration option when they’re out and about. As a nation grappling with obesity we should all be drinking more water, from whatever source, be that tap, bubbler or bottle. Any consumer group or water utility suggesting people not use bottled water should be promoting more water from whatever source. As an industry we promote people drink water as soon as they start feeling thirsty regardless of where they are or what they’re doing.

“Environmentally, bottled water has the best credentials of any commercial beverage. Australian bottlers lead the way in water efficiency using just 1.3 litres to make one litre of bottled water, and in comparison to other popular beverages such as coffee, beer or wine, bottled water is by far the most eco-friendly option. Not surprisingly the anti-industry campaigners aren’t suggesting people ditch their morning coffee because to do so would be laughed at. Interestingly a cup of take-away coffee takes approximately 200 litres of water to produce.

“Also, all bottled water containers, lids included, are 100% recyclable and as a society we all need to do more to get people to recycle the container. As a nation we have a great kerbside recycling system but when out and about we need more options to recycle” Mr Parker said.

“Many people forget that bottled water is a key part of any disaster management plan and is often the first product to appear in a cyclone, fire or flood affected area to ensure that not only emergency workers can continue to do their job, but so devastated communities can access one of life’s necessities and get back on their feet. This can only happen when the industry can operate in an open market free from attack and misguided criticism” Mr Parker concluded.

Media contact: Geoff Parker, CEO – Australasian Bottled Water Institute  –  0407 646 195 www.ourbottledwater.org.au

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