2 September 2014

Calls for Australians to consume energy drinks responsibly  

The Australian Beverages Council (ABCL) has responded to a call (from Shani Clarke, mother of Michael Clarke) for better warnings on energy drinks and a ban on the sale of energy drinks to children.

“This is clearly a tragic case, however the Australian energy drinks market is already the most regulated in the world and products across the category are clearly labelled with a 500ml daily usage maximum.

“We certainly do not encourage nor recommend over consumption of energy drinks. By law, all energy drinks are clearly labelled with total caffeine amounts and maximum usage recommendations. The industry urges Australians to not only read and abide by these consumption guidelines, but also to consider what other sources of caffeine might be in the diet, for example from coffee, tea and flavoured milk,” said CEO Geoff Parker.

In addition to abiding by strict food laws, the industry commits to the following guidelines:

• Energy drinks are not made available in primary nor secondary schools

• Marketing and advertising activities of energy drinks are not directed at children

• No promotional activities are undertaken that encourage excessive consumption of energy drinks

• Labels of energy drinks do not promote the mixing of energy drinks with any other beverage.

“Australia’s strict regulations, in addition to a cap on the caffeine content, equivalent to an instant cup of coffee for a 250mL can (80mg), make our energy drink regulations the toughest in the world” Mr Parker concluded.

Media contact:

Geoff Parker – Chief Executive Officer, Australian Beverages Council

+61 (0)407 646 195

The Australian Beverages Council is the peak body for the non-alcoholic beverages industry and represents 95% of the industry’s production volume through membership.


020914 Beverages Council response to Shani Clarke call for better warnings and ban on sale of energy drinks to children

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