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Campaign Overview

Background

Fruit Juice Australia along with juice manufacturers and Citrus Australia has formed an industry wide alliance to support the fruit juice and citrus industry in Australia.  The first public education campaign will help explain the role of fruit juice with no added sugar in the diet, and counter some of the misinformation about juice. The campaign is research based and will provide credible and reliable information to help people make more informed choices about their drink choices.

Research

The research was conducted and analysed by independent third party CSIRO Food and Nutrition Flagship: the results are objective, fact based, and backed by Australia’s leading scientists.

It is a secondary analysis of the 2011/12 Australian Health Survey, originally conducted by the Australian Bureau of Statistics. It is the largest and most comprehensive health study ever conducted in Australia, based on 12,000 persons aged 2+. This survey is the very latest and most comprehensive understanding of how Australians eat/drink.

For a copy of the key findings infographic from the report, click here.

For the media release please click MEDIA RELEASE New CSIRO Analysis Reveals Major Gap in Diet of Australians

Ambassador

Robyn Lawley, international supermodel, mum and author was the consumer voice for the whole-of-industry campaign to demonstrate how fruit juice with no added sugar can make a positive contribution to the Australian diet. In fact fruit juice can contribute to fruit intake, fill the nutrition gap and have a positive impact on diet quality.

 

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