Media Release

2 August 2013

Industry: not all energy drinks are the same

The Australian Beverages Council, representing the Australian energy drink industry, has today issued a clarification on the use of the term ‘energy drink’ in light of the recent coverage of an AFL footballer facing possible bans after consuming a drink that contained a banned substance.

“The industry wants to clarify that the drink under the spotlight is not one of the more common energy drinks and is more of a sports supplement that comes in a powdered form usually available from specialist health food shops. These supplement products are very different from the regular energy drinks such as Red Bull, V, Monster and Mother that are heavily regulated under the Food Standards Code as administered by Food Standards Australia and New Zealand (FSANZ)” said the Council’s CEO, Mr Parker.

“A standard energy drink contains caffeine and usually one or more active ingredients such as taurine or inositol. The caffeine content is regulated under local food laws with the most common size (250mL) containing the same amount of caffeine as cup of instant coffee (80mg). All ingredients in energy drinks have been thoroughly tested by FSANZ and all energy drink labels in Australia must display a warning statement that the product is not suitable for certain people, eg children, as well as a daily usage advisory statement. Energy drinks in Australia are one of the most highly regulated of the world’s markets, and standards here far exceed those in all other countries, including the US and all of Europe.

“Energy drinks have been sold in Australia for well over a decade and have been around since the 1960s. They are currently sold in over 160 countries right around the world” said Mr Geoff Parker.

MR – industry – not all energy drinks are the same

For more information contact: Geoff Parker, CEO – 0407 646 195

For a copy of the industry’s Energy Drinks – An Industry Commitment go to:


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