Media Release

26 August 2013

Industry responds to sugar content in apple juice

Fruit Juice Australia (FJA), representing over 90% of the nation’s juice production volume, has today responded to recent media coverage of the sugar content of apple juice.

“The continued demonization of juice based on its sugar content is disappointing and sending a wrong message to people about the role of juice in the diet. This is especially so for parents” said the FJA CEO, Mr Geoff Parker.

“The sugar found in 100% fruit juice, whether that’s apple, orange or any other type of blend, is 100% naturally occurring in the originating fruit and is not added to the juice. In addition to containing the same sugars as in the fruit, juice contains all of the healthy nutrients as well, with the exception of fibre.

“The Australian Dietary Guidelines supports that a small glass of juice (125mL) is equivalent to a serve of fruit. This is important for parents to know and while fruit is always recommended for kids, having a small glass of juice can help fussy eaters meet their fruit serves. Without juice, 99% of Australian children aged 14-16 and 50% of 9-13 year olds do not get the recommended daily serves of fruit.

“Research shows that both adults and kids who consume fruit juice have a better diet quality and improved nutrient adequacy. In kids, fruit juice consumption is associated with significantly higher intakes of four essential vitamins and minerals: vitamin C, folate, magnesium and potassium. Fruit juice consumption in both adults and kids is also associated with significantly higher intakes of dietary fibre.

“This should send a clear message that having a small glass of juice each day can be an important part of a balanced diet and healthy lifestyle” Mr Parker said. 

For media enquiries contact: Geoff Parker, CEO FJA, +61 407 646 195.

For a copy of the Consumer Fact Sheet – The Truth About Fruit Juice and Sugar, see here.

For a copy of the Fact Sheet – Fruit Juice and Diet Quality, Squeezing Out The Evidence, see here.

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