More heat to come – Industry urges Australians to know the facts on hydration

Media Release
10 January 2013

More heat to come – Industry urges Australians to know the facts on hydration

The bottom line is all beverages hydrate – that’s the message from the Australian Beverages Council, which is recommending people meet their hydration needs during the seasonal heat wave from whatever source.

“As various parts of the country suffer under extreme heat, which at times can result in devastating consequences, people need to keep up the fluids from whatever source possible” said the Council’s CEO, Mr Geoff Parker.

“All beverages are a source of water and therefore all beverages hydrate. Sparkling non-alcoholic beverages, both regular and low or no sugar varieties are made predominantly of water (85-99%), making them appropriate choices to meet hydration needs. Advice to avoid sweetened drinks or those containing caffeine during high temperatures is inaccurate. If people are thirsty they need to drink what’s available. This is especially so in hot weather.

“For the very young, water or milk are the best options. The majority of Australians however can consume a range of non-alcoholic beverages as part of a balanced diet to meet their hydration needs.

Most people can get all the fluids they need from beverages and foods by simply letting thirst be their guide. But extremes in weather – like that being experienced all over the country – can increase fluid losses. On a normal day, the fluid requirement from beverages is around 3L for males and 2.2L for females.

“Fluid requirements can double or even triple in very hot weather, so we need to be prepared to meet our hydration needs. Especially during this heat keep a beverage on hand at all times, and drink varieties that you will enjoy. Taste will encourage proper hydration” Mr Parker said.

Media contact:
Geoff Parker – Chief Executive Officer, Australian Beverages Council
+61 (0)407 646 195
The Australian Beverages Council is the peak body for the non-alcoholic beverages industry and represents 95% of the industry’s production volume through membership.