This year, the beverages industry will face significant regulatory and market changes. These changes, coupled with more strain on an already contracted manufacturing sector, will cause businesses to face many hurdles with regards to common industry practices and public perception. The Australian Beverages Council is poised to face these coming issues head on. On behalf of the beverages industry, we have already taken leadership roles across key issues in question, such as container deposits, dietary guidelines, front-of-pack labeling bottled water regulations, maximum residue limits in juice, and caffeine policy reviews, to name a few. We have also forged powerful alignments with other peak bodies to lobby for health claim standards and truth in labeling laws, as well as develop a public affairs campaign to format a growth program for the juice category. These contributions and our presence will continue, along with a commitment to find and combat whatever is coming over the horizon.

As a peak body representing the united voice of the beverages industry, we recognize, and more importantly embrace, the leadership role needed to take on what is quickly becoming a myriad of industry issues. The Board and Management of the Australian Beverages Council are determined to ensure that a wholly representative industry position is made known at every opportunity. Our voice is loud and clear. Importantly, we have always been, and will always be, proud that each member has a voice and a vote at our Board table, regardless of size, market share, or total reach. We actively encourage all members, whether large, medium, or small, to contribute to the discussions and debates in all of the council’s forums. We will continue to devote all of our time and resources to uphold membership prominence and support the upward motion of an important Australian industry. Members use the intelligence shared with the Beverages Council to remain competitive, responsive, and viable in an ever-increasing crowded marketplace.

2015 will be a year when our stance is tested. Now more than ever the industry needs unity. With the work of everyone involved with the Australian Beverages Council, we hope to secure that. From unity comes strength, and from strength comes success. Each membership counts.

In addition to being included in a single unified presence provided to a range of stakeholders— including governments, NGOs, media, and the general public, the benefits of being a member are many and varied. The products and services offered by the Australian Beverages Council enable members to remain at the cutting edge of a dynamic industry. With the help of the Council and interactions with fellow members, a business faced previously with the challenge of enterprise within a discerning marketplace can now be part of an atmosphere where threats are turned into opportunities, and weaknesses into strengths.